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How Search Engines Work

Quick Guide to How Search Engines Work

How Search Engines Work
Basically, the search engine process can be broken down into three main components: Crawl, Index, and Rank.

Crawl: Search engines deploy crawlers, or spiders, that scour the publicly accessible Internet, following links to discover new and updated pages. They scan and record the source code and content of a website, compiling a vast web of data.

Index: The index is the giant digital library where all the data collected by crawlers is stored and organized. When you do a Google search, you are not technically searching the Internet. You are searching Google’s index of pages on the Internet.

Rank: On the surface, this is fairly straightforward. For any given query, a search engine displays a list of webpages with the most relevant information on top. Below the surface, a complex series of algorithms works to analyze the query against hundreds of ranking factors and rank related pages to best satisfy the intent of the users’ query.

Why is SEO so important?
If you don’t optimise your website for search engines, you risk losing potential customers to your competitors because their websites appear higher in search engine results than yours. Think of how many times you turn to Google each day to find out which local bakeries have gluten free options or where you can get new sandals at a good price. When someone searches for information that relates to the products and services you offer, you want to show up. And ideally, you want to show up prominently. Research shows that 60 percent of traffic from Google searches go to websites that appear in the first three search results.

How do search engines determine where your business ranks?
Search engines use algorithms to help provide people with relevant information. To make sure your website appears on Page 1, rather than 27, you need to focus on building authority on key topics related to your business. Your website’s authority is determined through onsite and offsite factors.

Onsite factors: Search engines give higher rankings to websites that regularly publish fresh content on a specific topic. If you own a real estate agency, for example, publishing regular blog posts on home buying tips would start establishing your online authority.

Offsite factors: Search engines like to see that websites other than your own are linking back to your webpages. When other websites link to your content or people share your content on social media, you have a better chance of being listed prominently in search results.

The above SEO summary might not include everything a person could ever wish to know about SEO, but by simply following this summary you will likely be some way ahead of much of your competition.

Promoting your Online Business
Whether you are just starting up your business or have an existing website which isn't doing a great deal for your, then call Direct Submit today and let us help you make your website stand out from the crowd. As experienced Internet Marketing and SEO consultants we will be able to help you make the right choices and decisions to help you get your product or service noticed online. Call us today on 0845 2722350 and get your website working harder for your business.

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